JimBob - One question, is BASS "Bass AMERICA Sportsman Society?? Nope, its Bass Anglers and while the US is still the un-disputed leader in bass fishing and the sport it is a world wide event. Heck, The Toyota IS built in the US, and don't get me Started on Dodge $$ going to Germany, the Auto market is truly global. Heck most of the Fords are put together in Mexico or Canada.
Its all about the vendor PAYING the company for marketing. Like Coke vs. Pepsi on Delta Airlines! Coke and Delta are BOTH based in Atlanta but for a short time Pepsi proposed a better cost deal to Delta and they pushed Coke out the door.
If the guys at BASS want to make $ and Toyota offered more then thats what's great about a capitalist society!